A company can be best to offer a service but if its website does not carry a professional look, easy to navigate layout and is not mobile friendly then it would miss a big audience online, which could be its potential clientele. As per Google 61% of users do not return to a site that is not mobile friendly.
It is no rocket science to discover what constitutes a GOOD WEBSITE.
First do the analysis yourself. Say for example you are a fireworks company and based out of New York. Simply Google ‘Top Fireworks Companies in New York’ Google will do rest of the job and will show you rank wise your competitor’s websites. Look at the top 3 websites and you will get the feel of what’s missing on your website or what can be improved and how dated your website is.
Based on this you can decide for the website redesign.
A redesign will give you a new professional look and easy navigation to its users. Bearing in mind the statistics of 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. This number is a staggering figure and it shows the importance of a Mobile friendly website. Website optimization for mobile devices is becoming significantly important.
Another aspect of redesigning a website is to ensure it has the best of the content, which is crafted in a way that it can help you uplift your website ranking overall. A good website remodeling should also include its Blog as you can use the Blog to educate your audience and engage them. White papers, articles and meaningful posts on your Blog will uplift the image and usability of your website in very progressive way.
It is no more just the look and feel of a website that counts for its success but meaningful and relevant content is equally important for staying competitive online with your competitors.