As of January 2019, there were over 1.94 billion websites on the Internet. info.cern.ch was the first-ever website on the Internet, published on August 6, 1991. By the time you finish reading this article, thousands of new sites will spawn.
From these statistics, one can clearly see in this world of an online sphere the competition is obvious. How to stand out from this crowd? What would make your web presence unique?
It is an uphill task for anyone to grab the attention of their online audience and get it directed to their website.
There are various elements that contribute to the success of a business’s online presence.
One of the key factors identified for the acceptance and success of a website is its design that could influence the users’ perceptions and actions for getting optimal results.
A user should get immediate attention once he opens the website and should get absorbed into the landing page. The initial appeal primarily depends on good design aesthetics with superb front-end development work.
Web design sets the first impression. The audience will judge how will they be treated by looking at your website.
A good design is quite important for the companies to survive in the exceptionally competitive World Wide Web. Your website is the face of your online personality and the design can either make or break what you are trying to achieve.
A good design can help significantly in communicating your brand value proposition. An impressive user interface can generate outstanding profit for your business.
Key elements to consider while designing an outstanding website are:
Mobile Friendly (Responsive)
The first factor that contributes much now a day is Mobile friendly aspect of a website. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.
Responsive design ensures that your website has a good user experience and is compatible with all the devices. This is valuable for keeping the customers engaged and interested in your website.
Easy To Navigate
The flow of a website must be user friendly and it should make sense to its user. Easy navigation is the key component of a good and meaningful design. Online audience is more likely to explore the website deeper if they feel comfortable to move around and easily navigate through the pages. It helps them understand your website as users don’t like to struggle to find information.
Navigation of a website should be simple and self-explanatory which can help the visitors access information quickly as their attention spans are very short.
Ambiguity Free Interface
Reduce complexity in the design factor. Minimalistic design is getting more and more appreciation. It is much easier for a user to understand the flow of a website if it has minimal design aspect to it. Cluttered content and imagery are more of hindrance in your online success than help. Simple icons, less content, more white space and right color schemes will uplift the online presence of any website.
Content & Layout
The website should have an exceptional layout to make it more appealing to the users to keep them engaged. While designing the layout, a designer needs to remember the KISS (Keep it simple and stupid) rule. Keeping it simple and consistent is the key.
Color and style guide has great value in representing your brand/business and has a meaningful impact on the audience of the website. It also includes the choice of font and typographic elements that go together to deliver the right message.
Style Guide helps to build brand recognition. Readers tend to remember the message when it is concise and bringing humanity in your brand helps them to identify with your business.
It is also very important to make sure that the website has a quality copy because a simple and clean website will have no worth if the content is not to the point and should simply be put in a fashion that it is easier to absorb. Content and design complement each other so the style of writing should align with the style of your website.
Explain Your Business/Purpose In Very First Frame
One simple point to understand is any user coming to your site need to quickly understand what your business is about and how your products and services can solve his problem.
People do not like to spend too much time reading on websites, they expect a clear message from your online presence and it is only possible with a good design and to the point content. You need to make sure that the top of the website is educating the audience about your business clearly.
A good design & front-end development will try to a create balance between the needs of an online visitor and the needs of the business. A good well-crafted design has a clear navigation and path for this conversion.
Load Time Of Your Website
Fast load time is another important aspect of a well-designed website. Your website must be able to load within 5 seconds and this can be ensured at the design stage as well as the development by making sure that too many heavy images or videos are not included that will, in turn, affect the speed of the website.
Successful website design is indistinguishable. When an online visitor goes to a site he should feel engaged with the experience of the site and get immersed.
Web design elements and practices influence the content published on your website which affects the SEO, bringing them to the rankings accordingly.
Invest in quality web design which will lead to a high performance of your website. To ensure that proper web design practices are followed by your website, hire an efficient agency that is capable of following them and knows what they are doing.
At Soft Tech Group, we understand the importance of great web design and the role it plays in business success. We can help you create an intuitive, inspiring, and extraordinary web presence.