Undoubtedly, the most important part of any application is the user experience. Whether the person using a service is an internal business user, external partner or end consumer, someone is always on the other side of the screen. Each individual’s experience with the application largely dictates its success. User Experience encompasses much more than a site’s usability.

Soft Tech Group uses industry-best practices for both UX and UI and has developed a set of internal tools to help apply them to clients’ projects.We create interfaces that have a natural look and feel but are still beautiful.Our goal is to focus on designs that transcend device screen size and look beautiful on a variety of screens. We’ll quickly move from concept to prototype in order to ensure that the next iteration is just around the corner. Our process involves learning about your project, company, team and users so that we can create the best experience for everyone using the product.


  • Understand Business
    Objectives & Scope
  • Functional Specifications &
  • User Information


  • Competitive Analysis
  • Ideation & Strategy
  • Benchmarking

Visual Design

  • High Fidelity Mockups
  • Brand Identity Creation
  • Interactive Prototypes


  • Brainstorming
  • Task Analysis
  • Personas
  • Sitemap
  • Journey Mapping


  • Concept Sketching
  • Workflow
  • User Stories
  • Information Architecture

Evaluate & Finalize

  • Feedback
  • Iterations
  • Documentation
  • User Testing