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Using APIs to grow online business

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Online businesses are ever growing in number. We see numerous online businesses coming up now and then with their websites, web and mobile apps to capture their online audiences. It is not easy to launch an online business, and it presents its own set of problems. From an idea to a complete application be it a web or mobile app there are numerous processes that are to be taken into account to make an application a success. Thanks to available APIs in the world of online markets, one does not need to create everything from scratch to help either complete their online business process or improve the experience overall. It has become much easy to integrate the desired functionalities to an application by using APIs. The integration of APIs is the most cost effective and efficient way to build new features in an online application for a business, it helps not only save time to build these features from scratch but also help save numerous amounts of financial spending upfront. 

8 APIs that are most widely used 

APIs that can help grow your business online in our opinion are as follows: 

 

  Gmail API: Email is the first need for any business in today’s age.

  Gmail API is an affordable and easy to configure mail tool that a business of any size can use for its corporate business communication. It lets you send and receive emails. 

 

 

 

Twitter API: It enables you to integrate Twitter services to your products or services. 

 

 

 

 

Facebook API: Widely used for online marketing services. 

 

 

 

 

Instagram API: It is used to search for photos by location, users, tags or to view trending photos. 

 

 

 

 

Google Maps & Places: The most frequently used Location API is Google Maps API.

Google Map services are accessed through this API and it can be easily integrated to your application.

 

 

  YouTube API: With the YouTube Data API, you can add a variety of YouTube features to your application.

  Use the API to upload videos, manage playlists and subscriptions, update channel settings, and more.

 

 

 ZOHO API: A CRM (Customer Relationship Management) API can be used to provide central access to all the different applications that you use to operate your business.

  Zoho CRM has numerous APIs for different services.

 

 

PayPal: Payment APIs can be easily integrated to your existing application or website.

 It connects your business checkout system to a payment receiving network. PayPal is one of the widely used Payment systems. PayPal API is the most common in use for PayPal users. 

 

 

Why APIs matter so Much? 

In modern markets faster innovation is the utmost need. APIs make this possible. In ever changing fast changing markets, time response to change is critical. APIs help you to be present at the same time on other platforms. This helps your online business to grow fast. 

APIs make it possible for a business to enter unknown markets at a much quicker pace. 

APIs Example that Helped Businesses Grow 

Let’s take an example of Uber. 

Uber used third party Mapping; Payment & Communication Services APIs available in the markets. Uber did not build these modules from scratch. Uber revenue was recorded $ 3.1 Billion USD as of June 2019. 

Similarly, there are many other examples. 

APIs have the potential to transform businesses. API’s impact is growing beyond the tech companies. There are a bunch of reasons why you should consider using available APIs that best fit your business needs. APIs make it possible to Increase the revenue, extend customer reach, support sales and marketing activities. 
APIs stimulate business and technical innovation and ease the integration of backend data and applications. 

Conclusion: 

APIs provide businesses the opportunity to grow by reaching much larger audience. It does not matter what size your business is, it is worth looking into the right APIs for your business and utilize these APIs to innovate and grow your business.

Feel free to contact us for API development and integration services

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