Approximately half of the world population has access to the internet. It is being used for almost everything from entertainment, education, e-commerce, business, communication, to updates on the world events and has become an essential part of the businesses especially for marketing purposes.
Consumer behavior has been changed; people research the products/services of their need online first before going out to purchase them physically. This buying behavior of consumer emphasizes the importance of a website for today’s businesses.
It has leveled the playing field for small and large businesses and every business can compete with online presence.
What is a Website?
A website is a collection of connected webpages, each constructed from computer code, and maintained together under a unique domain name. A web page is essentially a document. The page can be viewed and/or interacted with through a standard web browser (such as Google Chrome, Firefox, Opera, Internet Explorer, Safari, etc.), accessed either from search engine results pages, links on the website home page or other connected pages or directly through a web address. Each page gives an insight to your customers related to the business.
If you want your business to be successful in the modern marketplace, you’ve got to have a professional website for your business. Your website is a vital part of your business as it provides the necessary information to your customers. The website is pivotal to all of your digital marketing efforts.
Significance of a Website
From Digital Marketing Perspective:
The website is the backbone of your online presence, all of your digital marketing strategies are based on your website. Every online advertisement, communication, any piece of content will drive the traffic back to your website. Your website is your online shop, with digital marketing efforts you send a customer to your online shop when they are looking to make a purchase.
Whether it is social media marketing, email marketing, and/or PPC advertising, there has to be a place for the consumers to land on where they can learn more about the business, products, and/or services. The website is the “home base” of your business playing a vital role in lead conversion after digital marketing efforts.
The element of Sales:
No business can survive without a sale and is the only way to keep it up and running. It is vital to improve sales in order to make a business successful. The importance of a website for sales cannot be overstated. By having an online presence through your website, you are able to reach a wide number for customers looking for solutions to their needs online. The more consumers you reach online, the more opportunities you have to make a sale.
With an E-commerce website, you can sell your products online to your customers enabling you to sell directly through your website and deliver it to the customer’s doorstep. Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With an e-commerce website, you can sell your products and services around-the-clock.
Your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision.
In today’s digital marketplace, businesses without a website are seen as less credible. Every business, no matter it’s size or age, should have a website as it is a way of instilling confidence in your business. It is a statement of legitimacy otherwise it will be seen as too small or too new to be trusted. Website make you visible and without one, you will limit your ability to reach new customers. Online presence helps customers, potential employees, vendors, and investors to find and learn about you quickly.
First Impression of Your Business:
Your website gives you the ability to build your brand, find and engage with new customers, differentiate from competitors, and gives you credibility within your industry. And with a well-designed website, you can project the image of professionalism. Quality of your website counts as most of the visitors won’t have met you or aren’t familiar with your company or products/services. You need to make an excellent first impression to build your trust in the customers as they will make the decisions and assumptions about your business based on your website. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. Make sure your website has an attractive design, straightforward navigation, clear copy, and works 24/7 to persuade and convert the leads into potential buyers.
Some points to consider while designing a professional website:
Clear Navigation – Your visitors shouldn’t have to click around several times to find out what they are looking for. The navigation should be simple and intuitive.
Aesthetically Pleasing – Great design equals to more trust which equals to more conversions. Your brand is your image which will be depicted through the website. An eye-catching design will engage more customers. Great images add value to the visitor.
Relevant Content – Your website should have a content that is relevant to your business and target market. It should be informative and help the visitors your products and services. Also, make sure the content is original as plagiarism is illegal
Fast Loading – Users usually abandon a site that isn’t loaded within a few seconds. It is another factor of a professional website to improve the user experience. Loading speed depicts the performance of a website and customers won’t return to the site if your website is slow.
Responsive – A responsive web design responds to the user’s behavior and environment based on screen size, platform, and orientation. It plays well on all screens and devices. Smartphone users are growing, and a mobile-friendly website makes for a better user experience. After all, it’s all about the users that are going to open their wallets to keep your business afloat.
When you are unknown, customers think you are unsafe. To attract more visitors, generate more leads, or sell more products/services, you will need to have a professional business website. Whether you decide to hire a web designer, an agency, or want to do it yourself, you can’t afford to put it off any longer in the current marketplace. Your competitors aren’t waiting, why are you? Do it today or you will be left behind.
Need help in creating a quality and professional website for your business, contact Soft Tech Group.